When DDB San Francisco approached us and asked if we’d like to be involved in creating a series of charming and colorful characters that represent the diversity of the people of California, it was a resounding “YES”.

So we got to work and created this campaign for the Southern California Edison Company. This fun set of characters and the colorful environments became the ingredients to produce a :30 sec TV spot and a series of short form content for broadcast, streaming, online and social. Below are a few more examples.