TheLittleLabs
We are a design, illustration and animation team based in Los Angeles, California.
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FamilyMe

Working alongside the super talented team at Family.me, The Little Labs was given the opportunity to develop a set of characters and a world that can represent their brand in a meaningful way.

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Family.me  

 

Working alongside the super talented team at Family.me, TheLittleLabs was given the opportunity to develop a set of characters and a world that can represent their brand in a meaningful way.

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The Application

The new world of Family.me is now used
in many different applications, mainly on the their
Family.me domain as well as many marketing
collaterals.

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The Process

We started by sketching ideas and thoughts into paper
in pencil and digitally. Explore different ideas based
on the styles and approaches that derived from a
moodboard. 

We found that we need to communicate warm human
emotions and the best way to do it is with 3 animal
friends. A bear, a bee and a bird.

 
 
 
 
 
 
Character Designs for Family.me