Working alongside the super talented team at Family.me, TheLittleLabs was given the opportunity to develop a set of characters and a world that can represent their brand in a meaningful way.
The new world of Family.me is now used
in many different applications, mainly on the their
Family.me domain as well as many marketing
We started by sketching ideas and thoughts into paper
in pencil and digitally. Explore different ideas based
on the styles and approaches that derived from a
We found that we need to communicate warm human
emotions and the best way to do it is with 3 animal
friends. A bear, a bee and a bird.